Alliance for IP Media Solutions (AIMS)
Posted on: Monday 1st of February 2016
A group of broadcast and media industry suppliers including Grass Valley, Imagine Communications, Lawo, Snell Advanced Media and Nevion have collaborated to form the Alliance for IP Media Solutions (AIMS). This new, independent trade association’s mandate is to bring IP solutions to market that offer complete interoperability, are based on open standards, and integrate seamlessly into media workflow environments to foster industry innovation and efficiency. The group’s efforts will be focused on promoting the adoption, standardisation, development and refinement of open protocols for media over IP, with an initial emphasis on VSF TR-03 and TR-04, SMPTE 2022-6 and AES67.
AIMS will prioritise initiatives that facilitate the education and adoption of open standards, activities that accelerate the development of solutions that support these open standards, and nurturing the creation of new standards by supporting standards bodies with participation and testing in real-world environments.
‘The mission of the Alliance for IP Media Solutions is to endorse open standards and protect the choice that broadcasters and media companies must have when selecting the right solution for their particular needs,’ said Steve Reynolds, CTO, Imagine Communications. Mike Cronk, senior VP of strategic marketing, Grass Valley, added, ‘Our intent is to avoid perpetuating a future where suppliers push their proprietary technologies only to lock media companies into technologies that don’t work well with other systems or are not easily scaled and upgraded.’
Open standards work for the IP transition is already underway by the 74-member Video Services Forum (VSF), with the support of organisations such as SMPTE and the EBU. AIMS endorses the work of the VSF and will continue to lend support in the development of a standard approach to IP. More than 30 broadcast equipment manufacturers are actively testing and validating the VSF’s approach today.
AIMS provides specific guidance in its bylaws to its members and to the media industry via the AIMS Roadmap. The organisation endorses an IP transition plan that includes support for SMPTE 2022-6, AES67 and VSF recommendations TR-03 and TR-04.