Avid plans price change for Pro Tools from July 1st 2019
Posted on: Tuesday 18th of June 2019
Avid has given users a ‘Heads Up’ on planned pricing changes for Pro Tools, with adjustment imminent next month. Avid are reducing the rental pricing for Ultimate users – but are sure to cause controversy by doubling the price of a Pro Tools Standard Perpetual license annual upgrade plan from $99 to $199
“For those of you that are currently on Perpetual Licenses, the increase ranges from 0-33% on new licenses depending on the product and type of license. As an alternative to renewing at the new pricing, there are incentives for you to cross-grade from your current perpetual license to subscription, like decreased pricing and additional functionality, depending on the product. We would highly recommend that you look at those options as you consider your next renewal.”
Avid posted a series of questions and answers on the DUC forum:
Q) Will avid still offer BOTH perpetual and subscription offerings?
A) We will continue to offer perpetual pricing as an option. However, going forward the preferred pricing model will be subscription-based pricing, because this is the direction of the entire industry and the way people would prefer to license software. In addition, Avid will continue to offer perpetual renewal programs for all products.
Q) Will avid still support dongles?
Yes, Avid will support dongles and iLok for managing their licenses.
Q) Will avid still support Perpetual re-instatement programs?
We are currently evaluating these programs.
Q) If my Support Contract on my Perpetual license expires after July 1, 2019, can it be removed beforehand at the older price?
Yes, you can renew the upgrade and support plan on your perpetual license prior to its expiration date. This will simply extend the end of your current plan another year. This means that you can renew your plan before July 1, 2019 at the current price.
Q) If my Subscription expires after July 1, 2019, can it be renewed beforehand at the older price?
Customers who purchased subscriptions prior to July 1, 2019 can continue to renew their subscriptions at the original (current) price.
Q) Will avid change pricing on Avid.com?
Yes, pricing will be the same for our customers via the Avid webstore as through the reseller channel.