Close ☰
Menu ☰

Avid plans price change for Pro Tools from July 1st 2019

Posted on: Tuesday 18th of June 2019

Avid has given users a ‘Heads Up’ on planned pricing changes for Pro Tools, with adjustment imminent next month. Avid are reducing the rental pricing for Ultimate users – but are sure to cause controversy by doubling the price of a Pro Tools Standard Perpetual license annual upgrade plan from $99 to $199

“For those of you that are currently on Perpetual Licenses, the increase ranges from 0-33% on new licenses depending on the product and type of license. As an alternative to renewing at the new pricing, there are incentives for you to cross-grade from your current perpetual license to subscription, like decreased pricing and additional functionality, depending on the product. We would highly recommend that you look at those options as you consider your next renewal.”

Avid posted a series of questions and answers on the DUC forum:

Q) Will avid still offer BOTH perpetual and subscription offerings?
A) We will continue to offer perpetual pricing as an option. However, going forward the preferred pricing model will be subscription-based pricing, because this is the direction of the entire industry and the way people would prefer to license software. In addition, Avid will continue to offer perpetual renewal programs for all products.

Q) Will avid still support dongles?
Yes, Avid will support dongles and iLok for managing their licenses.

Q) Will avid still support Perpetual re-instatement programs?
We are currently evaluating these programs.

Q) If my Support Contract on my Perpetual license expires after July 1, 2019, can it be removed beforehand at the older price?
Yes, you can renew the upgrade and support plan on your perpetual license prior to its expiration date. This will simply extend the end of your current plan another year. This means that you can renew your plan before July 1, 2019 at the current price.

Q) If my Subscription expires after July 1, 2019, can it be renewed beforehand at the older price?
Customers who purchased subscriptions prior to July 1, 2019 can continue to renew their subscriptions at the original (current) price.

Q) Will avid change pricing on Avid.com?
Yes, pricing will be the same for our customers via the Avid webstore as through the reseller channel.

http://duc.avid.com/showthread.php?t=405253

www.avid.com



Latest News & Blog articles

  • LA-based company Groovesetter has unveiled its real-time, multi-channel audio collaboration platform for streaming, performing and recording over high-speed internet. It claims to allow musicians to perform in synchrony, with Groovesetter subscribers able to connect cloud-free with the high sound quality from up to eight remote locations. Groovesetter lays out interactive visual routing of audio signal […]
  • Lawo, the German manufacturer of IP-based audio and video products, has a new software update for users of Lawo radio mixing consoles, Power Core mixing engines, and On-Air Designer configuration software. The new radio software, v6.6 PL-003, upgrades On-Air Designer – the configuration software used to customise the functions of Lawo’s radio mixing consoles and […]
  • German company ALC NetworX, developers of the open-source Ravenna AoIP networking technology platform, have launched an updated product-specific website to support the protocol. Sporting a new, more modern look and feel the site offers information and resources concerning all things that relate to Ravenna, including standards information, use cases, webinars and other resources. Ravenna is […]
  • The Zen Q Synergy Core is Antelope Audio’s new 14×10 desktop audio interface with Thunderbolt 3 connectivity. Combining Antelope’s own AD/DA, and 64-bit Acoustically Focused Clocking technology, it offers recording, mixing, and playback at up to 24-bit/192kHz. The new unit – which serves as a more powerful version of the company’s Zen Go USB-C bus-powered […]
  • As it warms up for its 25th Anniversary celebrations, German digital audio technology stalwart RME has announced the Fireface UCX II, an update of its original UCX interface featuring 20+20 I/O channels in the same ½ rack-style unit, its SteadyClock FS clock and jitter reduction technology, 2x mic/line combo inputs and built-in parametric EQ. The […]
  • In the tracks of its UF8 DAW controller, SSL has launched a new, software-specific control surface for its channel strip and bus compressor plug-ins.  With the UF8 now established as its main DAW control option, SSL is expanding its line of controllers with the UC1 – which brings the familiar layout and ergonomics of its […]
  • FAMA, a boutique record label with an emphasis on artist development, has built a destination recording complex in the Dominican Republic with the help of WSDG Latin. Available for creative retreats, song writing camps, and recording and mixing, the FAMA facility is “their dream studio”, delivered by WSDG Partner/Project Manager, Sergio Molho. “They found a […]
  • An interesting feature of Merging’s Anubis Ravenna interface, reviewed in Resolution V21.1, was the potential for it to completely change its functionality through the update of its ‘Missions’ – essentially its configuration and operation settings. The unit launched with one such Mission – monitor control – but now an update from the manufacturers is set […]
Translate »