Close ☰
Menu ☰

Genelec opens Berlin Experience Centre

Posted on: Friday 11th of October 2019

Genelec has opened a Genelec Experience Centre in central Berlin – a brand new demonstration facility that provides visitors with a high quality critical listening environment from stereo to immersive, and allows Genelec to showcase its wide range of studio monitors and AV and Home Audio loudspeakers. The new Berlin location joins existing Experience Centre facilities in Europe and Asia – all of which allow both end users and resellers to learn more about Genelec technologies and audition a broad selection of models.

Located in Alexanderplatz, in the heart of central Berlin’s creative district, the Experience Centre is the result of a close collaboration between Genelec and kost.design, a company jointly owned by architect and studio designer Benjamin Koziczinski and acoustic designer Karlheinz Stegmaier. Kost.design was responsible for overseeing the extensive refurbishment and acoustic treatment of the entire building, resulting in premium quality listening spaces designed specifically around Genelec loudspeaker systems.

At the heart of the Centre is a 27 sq.m listening room equipped with a Genelec 7.1.4 immersive audio system featuring The Ones coaxial point source studio monitors – with the new flagship 8361A in the LCR positions, the 8341A as surrounds, the 8331A in the height locations plus a pair of 7370A subwoofers handling the low frequency content. Genelec’s own GLM software was then used to configure and fine tune the calibration of each monitor within the space for optimal in-room performance.

Visitors can also audition the entire The Ones family in stereo, from the ultra-nearfield 8331A to a full-range system comprising the 8361A and complementary W371A adaptive woofer system, demonstrating how The Ones are now able to bring uncompromised precision listening to a much wider range of room sizes, listening distances and SPL requirements. The listening room also allows other Genelec models to be auditioned on request, and the system there supports a wide range of playback formats including Pro Tools, Blu-ray, Apple TV, Netflix and major streaming providers including Spotify and Tidal.

Other spaces within the Experience Centre are designed to showcase Genelec Home Audio and AV models, including a 5.1 conference room system built around special RAL-coloured 4030C installation speakers, a kitchen area utilising AIW25 in-wall architectural models, and office and bathroom spaces fitted with various 8300 series two-way smart active speakers.

The Experience Centre will be overseen by Berlin-based Eric Horstmann, Genelec’s Regional Business Development Manager, who explained the thinking behind the new facility:

“We’ve set out to create the perfect independent listening environment for end users and Genelec resellers in both Germany and the surrounding regions, so whether it’s for demonstrations, training, regional launches or special events, the Berlin Experience Centre will become a major hub for

Genelec activity in mainland Europe – and will support the efforts of our distributors and resellers in a very premium way. Having so many models on demonstration in one prime location, is sure to make the Centre a regional magnet for discerning listeners across all market segments.”

The Berlin Experience Centre was officially opened on 1st October with a special launch party for German press and VIPs, and anyone wishing to find out more, or book a demonstration, should contact: berlin.showroom@genelec.com



Latest News & Blog articles

  • A group led by producer Harvey Mason Jr (left). has acquired Burbank’s neighbouring Evergreen and Enterprise Studios, and is in the process of installing two new SSL Duality Fuse consoles in order continue targeting high-profile recording, film and television projects
. The five-time Grammy nominated producer, songwriter and movie producer has also taken on the twin […]
  • Rob Burrell is a double Grammy winner for his work as a mix engineer on gospel records, but he says he’s made sure to stay flexible in the projects he takes on in his Nashville studio. One look at his long list of projects and collaborators shows that he has been successful in that, and […]
  • Avid and Dolby today announced a joint venture to launch the first Pro Tools-centric Dolby Atmos training course and certification. Accessed through the Avid Learning Partners program, the self-paced, blended training course will cover the integration of the Dolby Atmos Renderer with Avid’s flagship audio software. Comprised of 40 hours of self-learning and 18 hours […]
  • Cinevideo SRL, a leading Italian provider of outside broadcasting (OB) production services, has chosen Riedel solutions to provide crew communications onboard its brand-new UHD-12G OB van. Riedel’s install includes an Artist-1024 digital matrix supporting a Bolero wireless intercom system. Roberto Buonomo, Technical Manager of Cinevideo says he opted for the Artist-1024 in order to get […]
  • Angel Studios, which closed last year after 40 years as a prime London recording location, has been leased as the new home for Abbey Road Studios’ education division, Abbey Road Institute. It was rumoured that the Islington site would be redeveloped into accommodation in the wake of the closure, but Abbey Road’s intervention will ensure […]
  •   Solid State Logic, SSL to its friends, has introduced two new modular processors as part of a revamp of its 500 Series module range. The brand new stereo Ultraviolet Stereo Equaliser (UV-EQ) and SiX Channel (SiX CH) modules both launch alongside cosmetically updated G-Comp Bus Compressor, E-EQ and E-Dynamics processing modules – which have […]
  • Los Angeles studio Blue West, run by producer/musician Bill Jabr and head engineer James Kang, has now installed an API 2448 recording console to upgrade the facility. With previous clientele including Andre 3000, Dwayne “the Rock” Johnson, Kiko Cibrian, Wale, Ne-Yo, Pi’erre Bourne and the late Juice Wrld, Blue West wanted to move to a mid […]
  • iZotope has launched the new iteration of its Spire Studio recording device, the entry point to the cloud-based ecosystem of recording, production, and collaboration tools. Billed as a quick and easy way of working for musicians and producers looking to quickly capture inspiration, Spire has received buzzy endorsements from artists including Phoebe Bridgers during the […]
Translate »