Close ☰
Menu ☰

Genelec opens Berlin Experience Centre

Posted on: Friday 11th of October 2019

Genelec has opened a Genelec Experience Centre in central Berlin – a brand new demonstration facility that provides visitors with a high quality critical listening environment from stereo to immersive, and allows Genelec to showcase its wide range of studio monitors and AV and Home Audio loudspeakers. The new Berlin location joins existing Experience Centre facilities in Europe and Asia – all of which allow both end users and resellers to learn more about Genelec technologies and audition a broad selection of models.

Located in Alexanderplatz, in the heart of central Berlin’s creative district, the Experience Centre is the result of a close collaboration between Genelec and kost.design, a company jointly owned by architect and studio designer Benjamin Koziczinski and acoustic designer Karlheinz Stegmaier. Kost.design was responsible for overseeing the extensive refurbishment and acoustic treatment of the entire building, resulting in premium quality listening spaces designed specifically around Genelec loudspeaker systems.

At the heart of the Centre is a 27 sq.m listening room equipped with a Genelec 7.1.4 immersive audio system featuring The Ones coaxial point source studio monitors – with the new flagship 8361A in the LCR positions, the 8341A as surrounds, the 8331A in the height locations plus a pair of 7370A subwoofers handling the low frequency content. Genelec’s own GLM software was then used to configure and fine tune the calibration of each monitor within the space for optimal in-room performance.

Visitors can also audition the entire The Ones family in stereo, from the ultra-nearfield 8331A to a full-range system comprising the 8361A and complementary W371A adaptive woofer system, demonstrating how The Ones are now able to bring uncompromised precision listening to a much wider range of room sizes, listening distances and SPL requirements. The listening room also allows other Genelec models to be auditioned on request, and the system there supports a wide range of playback formats including Pro Tools, Blu-ray, Apple TV, Netflix and major streaming providers including Spotify and Tidal.

Other spaces within the Experience Centre are designed to showcase Genelec Home Audio and AV models, including a 5.1 conference room system built around special RAL-coloured 4030C installation speakers, a kitchen area utilising AIW25 in-wall architectural models, and office and bathroom spaces fitted with various 8300 series two-way smart active speakers.

The Experience Centre will be overseen by Berlin-based Eric Horstmann, Genelec’s Regional Business Development Manager, who explained the thinking behind the new facility:

“We’ve set out to create the perfect independent listening environment for end users and Genelec resellers in both Germany and the surrounding regions, so whether it’s for demonstrations, training, regional launches or special events, the Berlin Experience Centre will become a major hub for

Genelec activity in mainland Europe – and will support the efforts of our distributors and resellers in a very premium way. Having so many models on demonstration in one prime location, is sure to make the Centre a regional magnet for discerning listeners across all market segments.”

The Berlin Experience Centre was officially opened on 1st October with a special launch party for German press and VIPs, and anyone wishing to find out more, or book a demonstration, should contact: berlin.showroom@genelec.com



Latest News & Blog articles

  • LA-based company Groovesetter has unveiled its real-time, multi-channel audio collaboration platform for streaming, performing and recording over high-speed internet. It claims to allow musicians to perform in synchrony, with Groovesetter subscribers able to connect cloud-free with the high sound quality from up to eight remote locations. Groovesetter lays out interactive visual routing of audio signal […]
  • Lawo, the German manufacturer of IP-based audio and video products, has a new software update for users of Lawo radio mixing consoles, Power Core mixing engines, and On-Air Designer configuration software. The new radio software, v6.6 PL-003, upgrades On-Air Designer – the configuration software used to customise the functions of Lawo’s radio mixing consoles and […]
  • German company ALC NetworX, developers of the open-source Ravenna AoIP networking technology platform, have launched an updated product-specific website to support the protocol. Sporting a new, more modern look and feel the site offers information and resources concerning all things that relate to Ravenna, including standards information, use cases, webinars and other resources. Ravenna is […]
  • The Zen Q Synergy Core is Antelope Audio’s new 14×10 desktop audio interface with Thunderbolt 3 connectivity. Combining Antelope’s own AD/DA, and 64-bit Acoustically Focused Clocking technology, it offers recording, mixing, and playback at up to 24-bit/192kHz. The new unit – which serves as a more powerful version of the company’s Zen Go USB-C bus-powered […]
  • As it warms up for its 25th Anniversary celebrations, German digital audio technology stalwart RME has announced the Fireface UCX II, an update of its original UCX interface featuring 20+20 I/O channels in the same ½ rack-style unit, its SteadyClock FS clock and jitter reduction technology, 2x mic/line combo inputs and built-in parametric EQ. The […]
  • In the tracks of its UF8 DAW controller, SSL has launched a new, software-specific control surface for its channel strip and bus compressor plug-ins.  With the UF8 now established as its main DAW control option, SSL is expanding its line of controllers with the UC1 – which brings the familiar layout and ergonomics of its […]
  • FAMA, a boutique record label with an emphasis on artist development, has built a destination recording complex in the Dominican Republic with the help of WSDG Latin. Available for creative retreats, song writing camps, and recording and mixing, the FAMA facility is “their dream studio”, delivered by WSDG Partner/Project Manager, Sergio Molho. “They found a […]
  • An interesting feature of Merging’s Anubis Ravenna interface, reviewed in Resolution V21.1, was the potential for it to completely change its functionality through the update of its ‘Missions’ – essentially its configuration and operation settings. The unit launched with one such Mission – monitor control – but now an update from the manufacturers is set […]
Translate »