L-S-B Broadcast Technologies GmbH (L-S-B) has been renamed as Lawo
Posted on: Monday 1st of February 2016
L-S-B Broadcast Technologies GmbH (L-S-B), German developer and manufacturer of the broadcast control and monitoring solution Virtual Studio Manager (VSM), has been renamed as Lawo and fully integrated into the Lawo company structure. The company’s products will be marketed under the Lawo brand. Service, support, and project management with focus on R&D for VSM and theWALL will remain in Wiesbaden, whereas sales will be served via Lawo in Rastatt.
For many years L-S-B and Lawo have worked closely together. The integration of L-S-B into the Lawo brand is said to be the result of a joint commitment to synergies in international sales and customer service. The common goal is to advance VSM as a manufacturer-independent control system that is open for all remote protocols, and to establish the new multiviewer control software theWALL for monitor walls to the worldwide market.
‘Our customers will benefit from this integration in many ways,’ said Jamie Dunn, head of global sales for Lawo, formerly of L-S-B. ‘The additional R&D resources within Lawo and the extensive expertise in user interface design complement the existing capacity of the present Lawo GmbH team in Wiesbaden in order to develop the VSM toolbox and user experience even further. These expanded resources will enable VSM and theWALL to evolve even faster and better suited to customers’ needs and requirements.’