Close ☰
Menu ☰

Ofcom changes rules to help BBC keep up with Netflix

Posted on: Saturday 15th of June 2019

UK broadcasting regulator Ofcom has given “provisional” approval to plans that would enable shows to be available on the BBC iPlayer for longer. The BBC will be allowed to keep programmes on its iPlayer service for up to a year after they are first broadcast rather than the current 30 days, in an attempt to help the corporation compete with Netflix. Under the current system, the first episode of a popular series often vanishes from iPlayer before the final programme has been shown, meaning there is no option to “binge watch” an entire series as a box set. The BBC also won approval for children’s programmes to remain on iPlayer for up to five years, creating an archive of material aimed at parents and younger viewers.

The BBC helped create modern catch-up streaming services when it launched iPlayer in 2007, in 2014 iPlayer had a 40% share of the UK streaming video market, but this has declined to 15% following the dramatic growth of Netflix and other VOD streaming services. In April 2019 the BBC published a submission report proposing that most shows would be available for up to a year by default, after which point many programmes would then become available on the forthcoming paid-for BritBox service. In its submission, the BBC steered Ofcom to the conclusion that there is no chance it will be able to catch up with Netflix in British online market share: “The proposals will simply allow the BBC to stop the continued decline we expect to see over the next five years.”

Younger viewers are turning to Netflix for programme recommendations but generally only watch iPlayer when they have missed a specific show. The BBC says there is no sign that younger audiences will return to viewing traditional TV channels as they get older, meaning the corporation’s future relies on making iPlayer more popular. “We expect that, unless we can do something to make our offer more relevant to our audiences, over time this may lead to people turning away from the BBC for good, challenging the core purpose of the BBC to provide a universal service.”

The availability of individual programmes on iPlayer may also depend on negotiations with independent production companies who produce shows for the BBC. Many BBC programmes are likely to transfer to the forthcoming paid-for BritBox service after 12 months, which will require an additional subscription on top of the licence fee. All of these future changes will have ramifications for composers and producers who license music to the BBC and independent production companies.

www.bbc.co.uk/iplayer



Latest News & Blog articles

  • A group led by producer Harvey Mason Jr (left). has acquired Burbank’s neighbouring Evergreen and Enterprise Studios, and is in the process of installing two new SSL Duality Fuse consoles in order continue targeting high-profile recording, film and television projects
. The five-time Grammy nominated producer, songwriter and movie producer has also taken on the twin […]
  • Rob Burrell is a double Grammy winner for his work as a mix engineer on gospel records, but he says he’s made sure to stay flexible in the projects he takes on in his Nashville studio. One look at his long list of projects and collaborators shows that he has been successful in that, and […]
  • Avid and Dolby today announced a joint venture to launch the first Pro Tools-centric Dolby Atmos training course and certification. Accessed through the Avid Learning Partners program, the self-paced, blended training course will cover the integration of the Dolby Atmos Renderer with Avid’s flagship audio software. Comprised of 40 hours of self-learning and 18 hours […]
  • Cinevideo SRL, a leading Italian provider of outside broadcasting (OB) production services, has chosen Riedel solutions to provide crew communications onboard its brand-new UHD-12G OB van. Riedel’s install includes an Artist-1024 digital matrix supporting a Bolero wireless intercom system. Roberto Buonomo, Technical Manager of Cinevideo says he opted for the Artist-1024 in order to get […]
  • Angel Studios, which closed last year after 40 years as a prime London recording location, has been leased as the new home for Abbey Road Studios’ education division, Abbey Road Institute. It was rumoured that the Islington site would be redeveloped into accommodation in the wake of the closure, but Abbey Road’s intervention will ensure […]
  •   Solid State Logic, SSL to its friends, has introduced two new modular processors as part of a revamp of its 500 Series module range. The brand new stereo Ultraviolet Stereo Equaliser (UV-EQ) and SiX Channel (SiX CH) modules both launch alongside cosmetically updated G-Comp Bus Compressor, E-EQ and E-Dynamics processing modules – which have […]
  • Los Angeles studio Blue West, run by producer/musician Bill Jabr and head engineer James Kang, has now installed an API 2448 recording console to upgrade the facility. With previous clientele including Andre 3000, Dwayne “the Rock” Johnson, Kiko Cibrian, Wale, Ne-Yo, Pi’erre Bourne and the late Juice Wrld, Blue West wanted to move to a mid […]
  • iZotope has launched the new iteration of its Spire Studio recording device, the entry point to the cloud-based ecosystem of recording, production, and collaboration tools. Billed as a quick and easy way of working for musicians and producers looking to quickly capture inspiration, Spire has received buzzy endorsements from artists including Phoebe Bridgers during the […]
Translate »