Tracktion joins Prism & SADiE to create new pro-audio enterprise
Posted on: Friday 31st of May 2019
Tracktion Software and 2JW Design announced they have joined forces with Prism Sound and SADiE to create a dynamic new player in the pro audio market, under the umbrella enterprise ‘Audio Squadron‘. Essentially, the US based company is joining forces with the British manufacturer to work on expanding the future of their respective audio software tools, while exploring opportunities in the recording hardware front. A collaboration between companies that will remain independent, but both have both a long history passion for audio excellence.
The resulting pro audio powerhouse brings together the diverse, highly skilled workforces and technical expertise of these renowned global brands enabling them to accelerate innovation, development and the cross fertilisation of ideas. Prism Media Products LTD retain the successful test and measurement equipment business and will continue to supply leading manufacturers worldwide.
“We are excited by the multitude of opportunities offered by this collaboration,” said JamesWoodburn, Tracktion co-founder and CEO “It is the best of both worlds for Tracktion, 2JW Design,Prism Sound and SADiE. Whilst we remain independent, we can more easily work together to bring renewed focus to delivery of the highest quality audio products.”
Prism Sound founder and Director Graham Boswell explained: “the shared vision of this venture will greatly enhance our ability to accelerate creativity in the design and development of the industry leading audio tools our customers have come to rely on. We’re eager to start working on this exciting new chapter of Prism Sound and SADiE’s life.”